by Julie Mullarkey | Sep 16, 2019
Press releases are easy to write but difficult to write effectively. Let us clarify: They aren’t hard to write well, but they do take a certain focused effort that many marketing professionals don’t adhere to. The essential elements of an effective press release are...
by Julie Mullarkey | Sep 12, 2019
It doesn’t matter how great your small business is. If no one knows about it, you’re effectively dead in the water. Case closed. That’s why you need to market your small business to the hilt! Fortunately, in our hyper-cyber era, you don’t have to spend all your...
by Julie Mullarkey | Jul 22, 2019
This is a continuation of our two-part series on marketing mistakes you cannot afford to make! Marketing Mistake #6: Getting stuck in a rut. If your website, bio, or LinkedIn profile hasn’t had an ounce of redesign since 2010, it’s high time to get to work on it. Same...
by Julie Mullarkey | Jul 22, 2019
When it comes to your company’s marketing strategy and building brand awareness to increase sales, most experts today will talk about the importance of using new media: website development, social media, email marketing, etc. However, it’s also important that...
by Julie Mullarkey | Jun 20, 2019
Too many Financial Advisors have made these marketing mistakes over the years. So there’s no reason you should experience the pain of these types of errors! Read over this list and repeat to yourself: “I will NEVER do these!” Marketing Mistake #1: Not having a plan....
by Julie Mullarkey | Apr 8, 2019
The latest computer technology and enhanced web development tools are making it easier than ever to quickly and easily film and edit video. However, many businesses aren’t sure how to incorporate video into their marketing strategy. Our team at Strategic Advisor...
