by Julie Mullarkey | Oct 20, 2020
In Digital Marketing 101 Part 1 of 3, we covered digital marketing and how you can utilize websites, social media, and blogs to achieve your marketing goals. In part two of our three-part series, we’ll discuss the differences between business-to-business (B2B) and...
by Julie Mullarkey | Sep 25, 2020
Everybody’s talking about it. Digital marketing. But, what is it and should you spend resources on it? In this three-part series, I’ll answer those questions and more. Let’s start off with the basics. What is digital marketing? Also known as Internet advertising or...
by Julie Mullarkey | Aug 6, 2020
In this turbulent economic environment marketing is often one of the first line items organizations cut from their budget. That is a critical mistake. When all else fails; I always coach my clients to double down on two things: Professional Development Marketing...
by Julie Mullarkey | Aug 21, 2019
In today’s business world, email can seem like an old-fashioned way of getting your message across. But it is still a handy communications tool, even with social media and mobile alerts. Email is today’s version of the direct mail marketing piece we used to send via...
by Julie Mullarkey | Jun 3, 2019
Remember, when not every business had a website? Remember, when not every retail store had a way for consumers to purchase their goods online? Back in the early days of website development, many businesses didn’t care what their company’s website looked like or how...
by Julie Mullarkey | Jan 15, 2019
Some say business blogging days are over. They say blogging is a marketing technique of the past, that the window where a business blog was an intelligent marketing strategy has come and gone. They’re wrong. What “they” fail to realize is that you can’t simply have a...
