by Julie Mullarkey | Nov 10, 2021
As the effects of the pandemic begin to fade and economies around the world roar back to life, it’s time to start thinking about your marketing plan for 2022. Like every industry, financial planning and advice have suffered an extended crisis – how to attract...
by Julie Mullarkey | Jun 23, 2021
Financial Advisors have newsletters, blogs, white papers, and other important content they want to share with their network. But how often should you be emailing them? There is no golden rule, but below are some things to consider before hitting “send.” Some...
by Julie Mullarkey | May 19, 2021
As a financial services professional in today’s world, if you don’t have an online presence, you may as well not exist. The number of people (your future clients) who use the Internet and social media as their main go-to to find goods and services keeps growing, so in...
by Julie Mullarkey | Mar 18, 2021
Social media is not going away. 82% of people ages 30-49 and 69% of people ages 50-64 use social media daily. Your prospective clients are using some type of social media platform (Facebook, LinkedIn, Twitter, Instagram, etc.) to get news, connect with friends, and...
by Julie Mullarkey | Dec 22, 2020
You’ve no doubt, heard the phrase, “A dream without a plan is just a dream.” To a business or organization, engaging with audiences and achieving goals without a healthy marketing plan is simply that, a dream. Let’s take a look at the steps you can take right now to...
by Julie Mullarkey | Nov 20, 2020
Digital Marketing 101 – Part 3 of 3 In Digital Marketing 101 – Part 1 and Part 2, we covered the basics of digital marketing and the differences between B2B (Business-to-Business) and B2C (Business-to-Consumer). In our final installment of the series,...
