by Julie Mullarkey | Aug 14, 2019
Ask a financial professional to describe public relations, and you’ll probably get dozens of meanings. The three most common definitions I hear are: Posting a press release on my website. Getting my name in a local newspaper. It’s free advertising. These perceived...
by Julie Mullarkey | Jul 22, 2019
This is a continuation of our two-part series on marketing mistakes you cannot afford to make! Marketing Mistake #6: Getting stuck in a rut. If your website, bio, or LinkedIn profile hasn’t had an ounce of redesign since 2010, it’s high time to get to work on it. Same...
by Julie Mullarkey | Jul 22, 2019
When it comes to your company’s marketing strategy and building brand awareness to increase sales, most experts today will talk about the importance of using new media: website development, social media, email marketing, etc. However, it’s also important that...
by Julie Mullarkey | Jun 20, 2019
Too many Financial Advisors have made these marketing mistakes over the years. So there’s no reason you should experience the pain of these types of errors! Read over this list and repeat to yourself: “I will NEVER do these!” Marketing Mistake #1: Not having a plan....
by Julie Mullarkey | Jun 3, 2019
Remember, when not every business had a website? Remember, when not every retail store had a way for consumers to purchase their goods online? Back in the early days of website development, many businesses didn’t care what their company’s website looked like or how...
