by Julie Mullarkey | Oct 15, 2019
It’s that time of year to gear up for fall and holiday networking events by ensuring you are using LinkedIn to your advantage. Here are five things you should be doing to ensure your content is fresh and you’re leveraging all LinkedIn has to offer. Backdrop Change...
by Julie Mullarkey | Oct 15, 2019
If you are planning to network this fall at a convention, mixer, or holiday event, here’s our list of things you should definitely NOT do: Don’t oversell your business. Networking isn’t just about looking for people you can make money off of. It’s about introducing...
by Julie Mullarkey | Sep 16, 2019
Press releases are easy to write but difficult to write effectively. Let us clarify: They aren’t hard to write well, but they do take a certain focused effort that many marketing professionals don’t adhere to. The essential elements of an effective press release are...
by Julie Mullarkey | Sep 12, 2019
It doesn’t matter how great your small business is. If no one knows about it, you’re effectively dead in the water. Case closed. That’s why you need to market your small business to the hilt! Fortunately, in our hyper-cyber era, you don’t have to spend all your...
by Julie Mullarkey | Aug 21, 2019
In today’s business world, email can seem like an old-fashioned way of getting your message across. But it is still a handy communications tool, even with social media and mobile alerts. Email is today’s version of the direct mail marketing piece we used to send via...
