by Julie Mullarkey | Jan 22, 2020
A few years ago, my husband and I were fortunate enough to attend the Michael Smerconish Book Club, where he welcomed Jeffery Zaslow, Wall Street Journal columnist and co-author of The Last Lecture, with Randy Pausch. The book is a motivational nonfictional expansion...
by Julie Mullarkey | Dec 18, 2019
The New Year is fast approaching, and marketing opportunities are around every corner, from traditional advertisements in the newspaper to infomercials on television. It’s time to begin planning for new product launches for the first quarter of 2020. As a business...
by Julie Mullarkey | Dec 17, 2019
The Holiday season is here in full swing! You can see evidence of it in stores, and you should see evidence of it in your marketing and public relations plans as well. Here are a few key ideas for how to promote your company’s message wrapped with a beautiful...
by Julie Mullarkey | Nov 20, 2019
It should be no surprise that companies who are adept in personalized marketing see a boost in sales often by double digits. I’m sure you will agree that increasing sales by double digits sounds enticing. So, what can you do right now to accomplish this?...
by Julie Mullarkey | Nov 20, 2019
Last month we gave you our list of Networking Don’ts. This month, we’re giving you our top 3 tips for ‘networking do’s’ to improve your online networking. Start a group. The beauty of taking your networking contacts online is the ability to engage in...
