Your Marketing Approach: B2B vs B2C

Your Marketing Approach: B2B vs B2C

In Digital Marketing 101 Part 1 of 3, we covered digital marketing and how you can utilize websites, social media, and blogs to achieve your marketing goals. In part two of our three-part series, we’ll discuss the differences between business-to-business (B2B) and...
Digital Marketing 101 — Part 1 of 3

Digital Marketing 101 — Part 1 of 3

Everybody’s talking about it. Digital marketing. But, what is it and should you spend resources on it? In this three-part series, I’ll answer those questions and more. Let’s start off with the basics. What is digital marketing? Also known as Internet advertising or...