If I were to ask you to describe your current customers or clients, would that description be the same as your ideal customer or client?
Have you considered why that is? Are you open to exploring how to work with those ideal clients and tell all of the others no thank you?
Here’s the thing. Most of us take a “pray and spray” approach during the marketing process because we:
- I don’t want to miss out on an opportunity.
- Need revenue.
- Have no idea how to define an ideal client.
The problem with this approach is that while saying, “Yes, I can do that” or “Sure, our product does that,” may pay the bills, it is most likely not helping you or your business in the long run.
Here’s what I mean. For your business to scale and be wildly successful, you can’t be everything to everyone.
The benefits of getting laser clear on your niche and the problems you are solving for your audience include:
- Reducing client acquisition costs.
- Increasing your margins.
- Reducing your competition.
- Naturally building credibility.
So please get out of the “all over the map” trap and take the time to follow this process to define your niche.
- Strengths: What exceptional qualities do you or members of your team possess?
- Solution: What big problem does your customer need you to solve for them?
- Research: Is there a demand for what you offer?
- Test and Adjust: Keep your plan fluid.
Whether you’re a business owner or financial professional, the tools you need to get started are within reach. Contact me, or schedule a call, and I’ll be happy to discuss your marketing needs with you.