Most financial advisors seek new and innovative ways to grow their businesses. These social media tips should be part of that process.
Today, advisors are becoming more aware of the power of social media as billions of people use various platforms to connect and get information. Almost 19% of advisors say social media outreach is their top marketing objective for 2023. If you are considering adding social media to your marketing strategy, contact us for more information.
What Social Media Channels Are Most Effective For Financial Advisors?
To promote your business, you could use a variety of social media channels, like Facebook, LinkedIn, Instagram, Twitter, or TikTok. Note: It’s essential to check with your compliance department to ensure your social media platforms are approved.
Where you concentrate your social media efforts will depend on the type of clients you hope to attract and where they spend most of their online time. For instance, if your content is geared toward business owners or professionals, LinkedIn is the best platform to reach this audience.
Social Media Tips for Creating Great Content
Be genuine. Authenticity is necessary to establish confidence with current and new clients. Being sincere about who you are and what your business is all about could go a long way toward building trust.
Provide worth. If you’re going to do the work of creating content for social media, it better be helpful to the audience. The most effective content converts, and valuable content is often shared and can bring in new business. Creating a content calendar or strategy may make planning out posts in advance easier so that each has a distinct purpose.
Interact and engage your audience. Social media aims to increase brand recognition for financial advisors, but it’s not just adding “Posts” or fresh content. You need to communicate with the visitors or readers of your content. It might be as simple as responding to comments, but it could also ask followers to participate in a poll or urge them to spread the word about your content. These simple strategies increase participation and convince potential consumers to stick around.
We encourage you to add social media to your marketing strategy. Please contact us today if your team needs help developing a solid social media content strategy on LinkedIn or other social media platforms.