5 Ideas You Can Pitch to the Media Today

5 Ideas You Can Pitch to the Media Today

With so much emphasis on social media and the Internet as sources of news and information, many small business owners overlook the local news reports as a potential platform for public relations. Reporters need stories to fill up their time slots, whether it be 30...
When to Outsource Your Public Relations

When to Outsource Your Public Relations

Not every business is ready to outsource its public relations. For some, spearheading elements of public relations in-house makes a lot of sense.  Perhaps the company employs a seasoned marketing professional who has experience pulling together components of a PR...