Not every business is ready to outsource its public relations.
For some, spearheading elements of public relations in-house makes a lot of sense. Perhaps the company employs a seasoned marketing professional who has experience pulling together components of a PR plan. In the short term, he or she can do just enough to get by. Or the company is going through a transitional period and is without leadership and direction. Maybe PR isn’t a high priority due to budget constraints.
If you’re reading this blog post and your company isn’t described above, is your business ready to hire a PR agency?
PR agencies are invaluable partners. However, a good PR professional is only as good as the story she can tell. Here’s what I mean. If your company:
- Can clearly define short-term and long-term objectives.
- Has something relevant to offer its audience.
- Is willing to be authentic and accountable for all messages. (in other words, always tell the truth!)
You’re ready to start identifying potential PR partners!
Quick Tip: If you’re ready to outsource your messaging and communications – it’s important to feel confident that the person representing your brand can give it the personality it deserves. Chemistry and open dialogue is key to a successful relationship.
Best of luck in searching for the right PR match.
Whether you’re a business owner or financial professional, the tools you need to get started are within reach. Contact me, or schedule a call, and I’ll be happy to discuss your marketing needs with you.