If you have kids in your life, it’s inevitable. Little League, dance recitals, school programs—all must be attended, and you absolutely must look and feel like you are having the time of your life.
While those little buggers are cute, and yes, attending those events reinforces how much you love and support them, there’s also a way to leverage the events to impact your business positively.
Here’s what I mean. All of those grandparents, moms, dads, aunts, uncles attending—you never know what type of business they are in, who they work for, or who they can introduce you to. If I hadn’t experienced this for myself—I wouldn’t be writing this blog post to share this low-cost, effective way to increase and elevate your brand awareness. Since I sponsored my son’s little league team, I’ve had more people (whom I’ve never spoken to before) proactively asking me about the types of services “Einstein Marketing Group” offers. It’s kind of nice not having to shake down people and instead have them actually asking you!
As the fall approaches and local sponsorships become available, I’ve put together a few reasons for you to consider adding your logo to the back of those jerseys on traditional banners or websites.
Shape Buying Attitude
No matter if your audience is B2B or B2C, breaking through the noise and competing online or in general can be difficult and discouraging. Even with the best plan and coaching, you still have to remain agile and focused. Community sponsorship helps shape the perception of your target audience. It’s a logical assumption that if you sponsor my child’s team, you must be trustworthy and, therefore, I should do business with you. Companies that sponsor events are likely to shape buying attitudes. This type of advertising is welcomed and encouraged.
Outstanding Value For Your Dollar
Average sponsorship packages can range from $300-$5,000. For a small or medium-sized business, the opportunity to spend as little as $300 and still see a return on the investment is significant. Compared to the cost of digital advertising, radio, or television, community sponsorships are a great value and natural addition to an overall marketing or public relations plan.
Tax Deduction
Tax time. Ugh, my least favorite time of the year. During a conversation with my accountant (about not having enough deductions), I realized I should be sponsoring my son’s sports teams. It’s a win-win. The kid loves seeing Mom’s company name on the back of his jersey, and my accountant loves the write-off.
I hope I’ve given you enough information to make a good decision regarding supporting community organizations via sponsorships.
Whether you’re a business owner or financial professional, the tools you need to get started are within reach. Contact me, or schedule a call, and I’ll be happy to discuss your marketing needs with you.
