If you’re a financial advisor who wants to turbocharge your PR and marketing but are operating on a minuscule budget, you might wonder, “Can I effectively promote my services without breaking the bank?” The good news is, yes, you can!
You can still optimize and effectively reach your audience even with a budget of less than $500/month.
So, while you might dream of hiring a grand PR and marketing firm one day, don’t despair. In this blog post, we’ll explore how you can leverage digital marketing to amplify your brand’s presence on a microscopic budget.
Turbocharge Your PR and Marketing Idea #1: Give Your Website Content A Makeover
Even a small brand can significantly impact when positioned as a high-quality, competent contender. The first stop for clients, strategic partners, or referral sources interested in your brand is your website, which makes it your best first impression opportunity. A sloppy, low-budget site can be off-putting.
Can’t afford a total website redesign? Start with Search Engine Optimization (SEO). As keywords frequently change, ensuring your site content includes these buzzwords can dramatically increase your chance of being discovered.
Consider sprucing up your site with engaging visuals since 94% of first impressions are based on a website’s design. This can include:
- Adopting a fresh template for your website if you’re using a platform like Wix or WordPress.
- Introducing videos to your product pages. Videos are a powerful tool for brand recognition and consumer engagement.
- Using high-quality images from stock photo sites like Adobe Stock.
Turbocharge Your PR and Marketing Idea #2: Embrace Authenticity Over Perfectionism On Social Media
Social media platforms are treasure troves for small businesses because they’re free and have a broad audience. Your content doesn’t need to be studio quality; what matters is the authenticity and quality of your message.
You can experiment with:
- Live video Q&As, day-in-the-life videos, or unboxings to create a sense of intimacy with your followers.
- Recipes, how-tos, or polls to increase engagement.
- Sharing your brand’s take on a trending meme to create a fun interaction with your audience.
By creating content on one platform (like LinkedIn) and reposting it on others (like Instagram or Facebook), you can maximize your reach with minimal effort.
A big budget can buy a high-end, aggressive marketing campaign, but you can still do PR and marketing on a shoestring budget or even for free. With some creativity and hard work, you can find plenty of opportunities to grow your business on a tight budget. Remember, a small budget today can slowly scale up to a substantial marketing budget tomorrow, leading to even more possibilities.
