Have you ever thought about how your prejudices and perspectives impact your relationships with potential clients and clients?
Believe it or not, how you view the world could hamper your business’s ability to grow, so it may be worth refreshing your outlook.
What Your Perspective Could Mean for Your Marketing
Imagine trying to choose how best to spend your ad campaign budget, but you’re relying on your perspective with no outside information. All you must do is what you know, which means you’ll inevitably be restricted to targeting consumers or clients who fit the description – those who satisfy your preconceptions of what makes a good client.
The flaw in this game plan is that your perspective isn’t exhaustive. Even if you’re a veteran financial advisor, circumstance dictates that you’ll only have experience with a limited range of niches. In other words, your perspective-driven outreach strategy might reach a far smaller segment of the viable market than you think.
Consider Broadening Your Viewpoint for More Effective Outreach
“But wait,” you ask, “Why shouldn’t I advertise to the people I know who’ll be the most receptive to my message?” We’re not saying you shouldn’t spend more time trying to attract the highest ROI clients, just that without additional information, it may be impossible to know what that entails accurately.
The reality is that you only know what you know. A third party who has worked on numerous campaigns can offer a fresh perspective and additional information to set your campaign up for success.
There may be new niche markets you’ve never considered pursuing that may be a game changer for your business – you need to be open to the idea.