To be a successful financial services professional, your clients need to believe you ARE the best at what you do—that you will be their advocate. Do you feel like you’re giving potential clients a reason why they should choose to work with you over anyone else, including doing it themselves? If not, why not?
This is just a quick exercise to get you thinking about how you can take your business to the next level. I hope it provides you with some ideas!
IF YOU WERE THE BEST BUSINESS IN YOUR FIELD…
→ What kind of marketing would you do? Where would you market?
→ How many clients would you have?
→ How would you structure your schedule?
→ How much money would you make?
→ How would you get new sales?
→ How would you handle “down” times of economic downturns?
→ What would your customer service philosophy look like?
→ What tasks would you outsource?
→ What would customers say about your organization? What would competitors say?
→ What kind of community service would your business do?
→ How would your office space look?
→ What would a potential client’s first impression of your company be?
→ How would you approach every single day?