How Financial Advisors Can Use PR To Attract Clients

How Financial Advisors Can Use PR To Attract Clients

As a financial advisor, building and maintaining client relationships are key ingredients to success. If you have been in the industry for over ten years, chances are you built your business with little to no marketing or public relations support. Those were the good...
Public Relations—What is It, and How Do I Do It?

Public Relations—What is It, and How Do I Do It?

Ask a financial professional to describe public relations, and you’ll probably get dozens of meanings. The three most common definitions I hear are: Posting a press release on my website. Getting my name in a local newspaper. It’s free advertising. These perceived...
Public Relations Professionals Help Business Owners

Public Relations Professionals Help Business Owners

Why should you love your public relations professionals? We’ll tell you why. In fact, we’ll give you six reasons why your public relations folks are your friends. You can trust us. We’re here to help you be successful, which means we have your best interests in mind...
When to Outsource Your Public Relations

When to Outsource Your Public Relations

Not every business is ready to outsource its public relations. For some, spearheading elements of public relations in-house makes a lot of sense.  Perhaps the company employs a seasoned marketing professional who has experience pulling together components of a PR...