by Julie Mullarkey | Mar 9, 2022
To succeed in today’s digital world, financial advisors need a marketing strategy that enables them to meet with prospects on the various sites and platforms they utilize. Consumer video consumption continues to increase, and as it does, marketing videos are becoming...
by Julie Mullarkey | Feb 10, 2022
LinkedIn is indisputably one of the largest business-related social networking sites on the Internet — more than 800 million members from 200+ countries and territories gather here to find opportunities, discover talented candidates, inspire others, and lead through...
by Julie Mullarkey | Jan 12, 2022
Happy New Year! It’s a great time to develop the strategies you will use to attract clients, supporters, and fans to your financial services firm in 2022. As has been the case in the past decade, content marketing should be an essential part of your overall...
by Julie Mullarkey | May 28, 2019
No matter what marketing programs you choose to implement, content marketing should be part of each one. Value-based content is a must for all forms of marketing including newsletters, social media, public relations, case studies, websites, email drip campaigns,...
by Julie Mullarkey | Feb 26, 2019
The written word is a powerful thing; we all know that. What many don’t realize is how many different styles of writing there are. And we’re not talking about different languages – we’re talking about different ways of writing for different venues and media outlets....
by Julie Mullarkey | Jul 14, 2018
As each year passes, the demand for B2B {business-to-business} blogging increases. Having a company blog is proven to impact ROI positively and is one of the most effective marketing forms. But, just because you might be marketing to businesses doesn’t mean...
